15 yrs UX industry experience.
Reduced FinTech complexity.
Revamped task success rate.
Cut technical debt & dev effort.
Unified UX enterprise outcomes.
Case studies as of 9-20-2024
Case Studies–Open as PDFs in new tabs
Case Study 00: Financial Institution Restriction Trading Platform
This is a two-year in-progress project to establish a standard bank-wide UX and unify the trading restriction process. This reduced the number of hand-offs between teams from 3 to 1. Reduction in the number of systems a Control Room user needs from 3 to 1.
Case Study 01: AT&T Credit Policy
Projected to save AT&T -/+ $10 million annually in fraudulent losses, and generate -/+ $14 million annually by retaining new acquisitions within the buy flow. Completely thrilled would-be new customers (in user-testing) by recommending alternative downpayment and/or mobile device options.
Case Study 02: AT&T International Travel Plan
To earn a projected $10 million in profit, AT&T customers can now effortlessly add international features to a wireless plan. Scanning, comparing, and enhancing understanding of add-on plans are now simplified reducing upper funnel abandonment. Effectively unified the add-on experience across both account and upper funnel pathways.
Case Study 03: Everest Global Insurance Data Visualization
$1 million in losses estimated over 3 years due to employee turnover and extreme displeasure due to legacy, disjointed, and divided enterprise products damage Everest Global. Creating a consistent use of color, language, and interaction reduced internal churn and constructed a single outcome across multiple environments.
Mini Case Study 04: MEALPAL email promo
MEALPAL offered a landing page design challenge where 10 lucky people have a chance to dine with Bobby Flay, celebrity chef and restaurateur. I pushed it to include an acquisition and engagement strategy.
Mini Case Study 05: Design Thinking Challenge
A Design Group had us regularly compete in 1-person Hackathons, (there were only 6 of us). I deviated a bit and came up with a tactile solution to a very real problem many of us hate to admit to.
User Interface Work–Open as PDFs in new tabs
UI 00: Haymarketmedia Campaign Dashboard
Real-time updated advertising performance tracking dashboard. Proved successful and has been licensed and sold as a SaaS product.
UI 01: Federal Reserve Bank of NY for President William Dudley
I was asked to create two 22x30 inch c-prints celebrating the 10 year service of NY Fed President William Dudley.
UI 02: Haymarketmedia Content Design Websites
At this critical time with failing advertising revenue, I was able to overhaul the content design experience for 100% ad viewability–resulting- 25% increase in impression inventory, and for some sites–at least 25% increase in total PVs across site and mobile (approximate gain of 100,000 PVs/month).
I’m Gregory Famularo. I live and work in NYC. I create user-centered solutions that reduce complexity for top brands worldwide. I’ve been in the take initiative start up firm, the ruthless agency space, the mid-size new media company, and the corporate fin-tech institution, I have thrived and brought tremendous value to them all.
CV
Wells Fargo & Co. Senior UX Designer / October 2021 - present
Going through a complete tech stack and UX redesign, I lead all UX workshops and Enterprise Design and UX for hi-profile, complex, internal bank-facing products.
Work closely with business, development, and our users to establish an intuitive company-wide UX, a consistent design system, and integrated multiple products within a unified holistic experience.
Present and communicate the thought processes, design, and UX rationale based on empirical evidence, user interviews, and feedback via rapid prototyping. I design for and adhere to accessibility / ADA compliance throughout.
Still in development, time will be saved by streamlining multiple complex workflows into one unified experience spanning multiple bank products. No more need to train users on different inconsistent systems. Costs will be saved by deploying universal updates, reducing unsatisfied employee turnover, and less technical debt.
Bank of America Senior UX Designer / October 2021 - November 2022
In this highly collaborative, fast-paced environment, I was able to define, create, and maintain the UX vision and strategy of Enterprise-based bank software.
Completed a total UX audit of underperforming internal software. Performed user research and analysis, heuristic evaluation, usability testing, and documented findings to make UX recommendations.
Aligned internal users with user-centered design experiences that ensure they can perform their best work in more customized, intuitive, innovative, engaging, and time-saving ways.
Used story-telling skills with the ability to get buy-in from project stakeholders, technology partners, and executive leadership. Synthesized all user research to construct sketches, wireframes, rapid prototypes, and the complete end-to-end experience.
By delivering functional react-based designs, we saved time and costs by drastically reducing development time and effort.
AT&T & DIRECTV Senior UX Designer / September 2019 - October 2021
In this strategic role, we were constantly thinking about better ways to solve the right problem, by possessing the curiosity and desire to connect and learn from our diverse customer base.
I completed end-to-end strategic UX for the acquisition of mobile e-commerce and streaming video: Upper funnel to post-purchase. My role was to own projects from start to finish by using existing user behavior, data, personas, user interviews, and usability testing.
Used the entire Design Thinking process with perpetual validation of revised experiences to make sure we are creating implementable, human-centered design concepts.