15 yrs UX industry experience.
Reduced FinTech complexity.
Revamped task success rate.
Cut technical debt & dev effort.
Unified UX enterprise outcomes.
Case Studies–Open as PDFs in new tabs
Case Study 00: Financial Institution Restriction Trading Platform
This is a two-year in-progress project to establish a standard bank-wide UX and unify the trading restriction process. This reduced the number of hand-offs between teams from 3 to 1. Reduction in the number of systems a Control Room user needs from 3 to 1.
Case Study 01: AT&T Credit Policy
Projected to save AT&T -/+ $10 million annually in fraudulent losses, and generate -/+ $14 million annually by retaining new acquisitions within the buy flow. Completely thrilled would-be new customers (in user-testing) by recommending alternative downpayment and/or mobile device options.
Case Study 02: AT&T International Travel Plan
To earn a projected $10 million in profit, AT&T customers can now effortlessly add international features to a wireless plan. Scanning, comparing, and enhancing understanding of add-on plans are now simplified, reducing upper funnel abandonment. Effectively unified the add-on experience across both account and upper funnel pathways.
Case Study 03: Everest Global Insurance Data Visualization
$1 million in losses estimated over 3 years due to employee turnover and extreme displeasure due to legacy, disjointed, and divided enterprise products damage Everest Global. Creating a consistent use of color, language, and interaction reduced internal churn and constructed a single outcome across multiple environments.
User Interface Work–Open as PDFs in new tabs
UI 00: One-Day Challenge-Package Tracking App
One-day design challenges keep my skills sharp and my mind stimulated, plus I love Figma.
UI 01: SaaS Haymarketmedia Campaign Dashboard
Real-time updated advertising performance tracking dashboard. Proved successful and has been licensed and sold as a SaaS product.
I’m Gregory Famularo. I live and work in NYC. I create user-centered solutions that reduce complexity for top brands worldwide. I’ve been in the take-initiative start-up firm, the ruthless agency space, the mid-size new media company, and the corporate fin-tech institution. I have thrived and brought tremendous value to them all.
CV
U.S. Bank Experience Designer AVP / February 2025 - present
As part of the Shop, Apply, and Onboard team in Home Lending Services, I helped shape interfaces and experiences our customers use where their needs intersect with business goals.
Owned end-to-end mortgage and refinance experiences across mobile and desktop, including an AI-powered multi-step wizard that delivers personalized rates and services based on each customer's unique needs.
Leveraged Adobe Analytics, card sorts, surveys, tree tests, and interviews with CoPilot AI to synthesize behavioral, attitudinal, and quantitative customer insights.
Applied User-Centered Design Thinking and AI-powered predictive analysis to create hyper-customized, user-centric experiences through research, journey mapping, and problem framing.
Owned the Interaction Design for wireframes and concept models that support user goals, crafted in Figma with proficiency in design principles and UX standards to create accessible and inclusive interfaces.
Collaborated effectively with Product, Development, and leadership by clearly communicating design decisions through presentations and adapting to feedback.
Wells Fargo & Co. Senior UX Enterprise Designer / November 2022 - September 2024
Established a standard bank-wide design and UX for a unified Global Control Room Restriction and monitoring application. This reduced the workflow task times by 60%. The number of systems a user needs to access is from 3 to 1.
Influenced the thinking at the executive level to help shape the long-term UX strategy for Global Risk and Compliance Applications.
Effectively selected and conducted appropriate user-centered design methods and deliverables, then proposed design decisions with rationale, heavily influenced by user research findings.
Produced and iterated on experience artifacts, including user journey flows, wireframes, prototypes, low/high fidelity sketches, and delivered products fully aligned with the enterprise design system. This saved the organization time and money by codifying design decisions that can be replicated at speed and scale.
Successfully established a Design Thinking culture and planned and led UX activities with stakeholders, users, and project managers.
Collaborate cross-functionally to deliver user-centered design solutions with machine learning, predictive behavior, and user customization to speed up operational workflows, and reduce errors.
I was incredibly fortunate to have the opportunity to mentor Junior Designers.
Bank of America Senior UX Enterprise Designer / October 2021 - November 2022
Completed a total UX audit of disjointed, underperforming internal software, recognized UX gaps then created a simplified intake and approval process operations into one seamless workflow.
I created wireframes, and prototypes for user testing and employed a reusable, component-based design system in React UI, across multiple software applications folded into one unified bank-facing product.
Synthesized all research and analytics to drive user-centered design for the complete end-to-end experience.
We saved time and costs by drastically reducing development time and effort.
Proactively set up user interviews, usability studies, user journeys, and rapid prototyping workshops with users and stakeholders to gather complete insight and understanding of user needs.
By delivering functional react-based designs, we saved time and costs by drastically reducing development time and effort.
AT&T & DIRECTV Senior UX Designer Global Strategy / September 2019 - October 2021
Effectively collaborated on vision and strategy for new initiatives and considered the overall approach of how we want to be aligned in the customer-facing market.
Led experiences that targeted consumers focused on simplicity, convenience, and emotional appeal. Visual design and branding played a big role in driving engagement and conversions.
Collaborated daily with multiple teams striving for new ideas and opportunities via innovative and progressive design thinking. Created and presented “best idea” approaches in various fidelity through iterative design.
Owned the DIrecTV Business streaming SaaS product, including all tiered package choices, comparisons, and channel lineup matrix grids, for customer retainment and acquisition strategy. Created high-fidelity acquisition designs for multiple industry sectors.
Used the entire Design Thinking process with perpetual validation of revised experiences to make sure we are creating implementable, human-centered design concepts.