15 yrs UX industry experience.
Reduced FinTech complexity.
Revamped task success rate.
Cut technical debt & dev effort.
Unified UX enterprise outcomes.
Case Studies–Open as PDFs in new tabs
This was a one-year project to establish a standard bank-wide UX and unify the trading restriction process. This reduced the number of hand-offs between teams from 3 to 1. Reduction in the number of systems a Control Room user needs from 3 to 1.
To earn a projected $10 million in profit, AT&T customers can now effortlessly add international features to a wireless plan. Scanning, comparing, and enhanced understanding of add-on plans are now simplified, reducing upper funnel abandonment. Effectively unified the add-on experience across both account and upper funnel pathways.
Projected to save AT&T -/+ $10 million annually in fraudulent losses, and generate -/+ $14 million annually by retaining new acquisitions within the buy flow. Completely thrilled would-be new customers (in user-testing) by recommending alternative downpayment and/or mobile device options.
I’m Gregory Famularo. I live and work in NYC. I create user-centered solutions that reduce complexity for top brands worldwide. I’ve been in the take-initiative start-up firm, the ruthless agency space, the mid-size new media company, and the corporate fin-tech institution. I have thrived and brought tremendous value to them all.
CV
U.S. Bank Experience Designer • Home Lending. February 2025 - March 2026
Led end-to-end UX strategy and design for mortgage and refinance experiences across all customer touchpoints throughout the entire funnel, aligning user needs with business objectives to drive measurable conversion growth.
• Designed AI-personalized rate recommendation experiences across shop, apply, and onboard phases — delivering contextually relevant offers at each stage of the customer journey to recapture 96% of at-risk users.
• Conducted end-to-end discovery research leveraging AI tools to synthesize insights, identify user needs, and translate findings into stakeholder presentation decks for senior leadership.
• Owned interaction design and responsive UI for React design system. Defined patterns, states, variants, and WCAG specs for engineering handoff.
• Delivered code-ready Figma prototypes, aligning Product, Engineering, Content, and Compliance teams in a fast turnaround, Agile environment.
Wells Fargo & Co. Senior UX Designer • Global Risk & Compliance. November 2022 - September 2024
• Led end-to-end UX redesign for fintech compliance platform supporting trading restrictions, employee watchlists, conflicts of interest, and MNPI workflows for global bank deal teams.
• Translated complex, ambiguous financial compliance processes into end-to-end user work flows, wireframes, prototypes, and production-ready UI, developing a deep understanding of the holistic system architecture while designing and delivering each component incrementally.
• Unified three fragmented workflows into one ecosystem for financial crime officers. Leveraged ML and predictive logic to reduce deal-clearing time, manual processes, and human error. Cut systems 3 to 1 and handoffs 3 to 1.
• Synthesized requirements through user interviews, workshops, and workflow analysis. Streamlined existing flows for optimized outcomes grounded in a deep understanding of what users actually need to accomplish their goals.
• Partnered with product managers, engineers, compliance, and legal stakeholders to establish a bank-wide UX system. Aligned teams around scalable patterns, and clear design rationale from research, and best UX practices.
Collaborated with internal users and Dev teams driving platform-wide content consistency by standardizing labeling and categorization, significantly reducing user confusion and improving navigation clarity across the experience.
• Built Figma design system components, interaction patterns, variants, and with WCAG accessibility specs for an Angular platform. Established reusable design standards, streamlining engineering handoff and enabling efficient cross-functional collaboration across global time zones.
Bank of America Senior UX Enterprise Designer • Employee Experience. October 2021 - November 2022
• Redesigned broken enterprise intake and approval system for procurement and workplace services. Replaced fragmented multi-step manual process with unified guided platform.
• Conducted user research across multiple departments in a regulated environment. Identified workflow bottlenecks and mapped friction points for Requestors, Approvers, and Fulfillment Teams.
• Digitized full approval loop. Eliminated manual document hunting, blind routing, and offline handoffs with intelligent online workflow, automated distribution, and real-time status visibility.
• Designed dynamic tiered risk-based dispatch, which automatically directed requests through appropriate approval chains. Replaced error-prone manual processes with auditable compliance workflows.
• Integrated real-time purchasing and inventory data. Cut approver bottlenecks caused by jumping across multiple disconnected systems. Reduced systems and context switching.
• Strategically mapped ML touchpoints. Defined where machine learning automates routing, surfaces suggestions, and reduces manual decision-making at scale across enterprise procurement.
AT&T & DIRECTV Senior UX Designer Global Strategy / September 2019 - October 2021
• Effectively collaborated on vision and strategy for new initiatives and considered the overall approach of how we want to be aligned in the customer-facing market.
• Led experiences that targeted consumers focused on simplicity, convenience, and emotional appeal. Visual design and branding played a big role in driving engagement and conversions.
• Collaborated daily with multiple teams striving for new ideas and opportunities via innovative and progressive design thinking. Created and presented “best idea” approaches in various fidelity through iterative design.
• Owned the DIrecTV Business streaming SaaS product, including all tiered package choices, comparisons, and channel lineup matrix grids, for customer retainment and acquisition strategy. Created high-fidelity acquisition designs for multiple industry sectors.
• Used the entire Design Thinking process with perpetual validation of revised experiences to make sure we are creating implementable, human-centered design concepts.