CV
Wells Fargo & Co. Senior UX Enterprise Designer / October 2021 - present
Established a standard bank-wide design and UX for a unified Global Control Room Restriction and monitoring application. This reduced the workflow task times by 60%. The number of systems a user needs to access is from 3 to 1.
Influenced the thinking at the executive level to help shape the long-term UX strategy for Global Risk and Compliance Applications.
Effectively selected and conducted appropriate user-centered design methods and deliverables, then proposed design decisions with rationale, heavily influenced by user research findings.
Produced and iterated on experience artifacts including user journey flows, wireframes, prototypes, low/high fidelity sketches, and delivered products fully aligned with the enterprise design system. This saved the organization time and money by codifying design decisions that can be replicated at speed and scale.
Successfully established a Design Thinking culture and planned and led UX activities with stakeholders, users, and project managers.
Collaborate cross-functionally to deliver user-centered design solutions with machine learning, predictive behavior, and user customization to speed up operational workflows, and reduce errors.
I was incredibly fortunate to be able to mentor Junior Designers.
Bank of America Senior UX Enterprise Designer / October 2021 - November 2022
Completed a total UX audit of disjointed, underperforming internal software, recognized UX gaps then created a simplified intake and approval process operations into one seamless workflow.
I created wireframes, and prototypes for user testing and employed a reusable, component-based design system in React UI, across multiple software applications folded into one unified bank-facing product.
Synthesized all research and analytics to drive user-centered design for the complete end-to-end experience.
We saved time and costs by drastically reducing development time and effort.
Proactively set up user interviews, usability studies, user journeys, and rapid prototyping workshops with users and stakeholders to gather complete insight and understanding of user needs.
By delivering functional react-based designs, we saved time and costs by drastically reducing development time and effort.
AT&T & DIRECTV Senior UX Designer Global Strategy / September 2019 - October 2021
Effectively collaborated on vision and strategy for new initiatives and considered the overall approach of how we want to be aligned in the customer-facing market.
Led experiences that targeted consumers focused on simplicity, convenience, and emotional appeal. Visual design and branding played a big role in driving engagement and conversions.
Collaborated daily with multiple teams striving for new ideas and opportunities via innovative and progressive design thinking. Created and presented “best idea” approaches in various fidelity through iterative design.
Owned the DIrecTV Business streaming SaaS product, including all tiered package choices, comparisons, and channel lineup matrix grids, for customer retainment and acquisition strategy. Created high-fidelity acquisition designs for multiple industry sectors.
Engaged stakeholders and Senior Management via storytelling and strong communication skills, articulating the impact and supporting decisions with rational, best UX practices, and data.